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Color Palette

Primary Colors

Orange and Blue are Hope’s primary brand colors.

When using the Hope brand, they must be present in every layout with the exception of black and white media. These colors can be used in a variety of elements, including but not limited to type, photography, texture, graphics and the logo.

The Print Colors section for each swatch contains the following initialisms from the design and print world.

• PMS: Pantone^Ⓡ Matching System
• C: Coated Spot Color
• CP: Coated Process Color (CMYK values)
• U: Uncoated Spot Color
• UP: Uncoated Process Color (CMYK values)

For ease of use, clicking any swatch will copy the HEX code value of that color to your clipboard.

Secondary Colors

Brights

Neutrals

Tints

Tints of the primary and secondary colors may be used to extend the color palette and for layering purposes.

Each color has a range of tints that may be used. The range was chosen based on several criteria: whether the tints hold true to the original color, whether the color is too light for use in print, and its overall aesthetic. Hope Orange (PMS 166) is the only color that may not be used as a tint.

Only permitted tints are shown below. Clicking any swatch will copy the HEX code value of that color to your clipboard.

Web Accessible Colors

The following colors have been tested for contrast in the context of web accessibility, passing both as a background color with white text and as the text color on a white background. If you're unsure if your color combination for web content is accessible, consult with or contact web@hope.edu